The best practice is to pick those screenshots that best explain your app’s purpose. Getting Started With The BasicsĪpp screenshots should not be selected randomly. Hence, putting sharp focus on your app’s design and creating visually appealing screenshots can only bring good to your mission. Visual communication is certainly faster than verbal communication. App design – and the corresponding screenshots of it – should take the #1 spot in an app developer’s marketing prep list. While app reviews belong to the off-page factors and cannot easily be influenced, app screenshots are on-page factors and can be entirely tailored to your needs. This factor is surpassed only by app reviews and ratings. The design of an app represents the key factor for almost 50% of people to say yay or nay to an app. Google Play has moved screenshots above the page fold. Now, with iOS 8 in use, Apple continues to focus on imagery rather than text. Apple’s iTunes has undergone quite a revolution, where app screenshots have pushed app descriptions to the background and taken the front page on the app search, and the app page as well. The importance of app screenshots is communicated in a clear message. We are going back to the principle that the first impression counts: you have a bare few seconds to command attention use them wisely to arouse interest and get the viewer to click, scroll and download. The guys over at Slate wrote an interesting article about the same phenomenon, and why you won’t read to the end of an article any more. Research suggests that our attention span has reduced to eight seconds. We’re constantly distracted, and we (think we) don’t have the time to sit still and listen or read for a moment. In today’s digital age, steady information flow and social media madness are making it almost impossible to get someone to stay focused on what you want to tell them – even if it’s just about a simple app page. In this article, we’ll take a closer look at app screenshots, one of the two key decision-making helpers for anyone who downloads an app.
While ASO requires some adjustments on all of the above elements, it is vitally important for an app to undergo all checks before being presented to the world.
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How To Improve Conversions By Localizing An App.App developers have to fight for recognition or otherwise be drowned in an ocean of competing mobile applications.Īpp store optimization (ASO), a strategy similar to SEO but specifically applied to the app pages in app stores, has become a handy addition to an app developer’s marketing plan, and promises to help increase visibility – and, as a consequence, downloads – of a mobile app.
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But I also know that their reviews are often inconsistent.Slowly but surely, the official app stores of iTunes, Google Play and Windows Phone Marketplace have transformed into a digital battlefield. I have used real iPhone hardware images in my screenshots and haven't had an issue. For example, you shouldn't show an iPhone X with a white front (because white iPhone X's front is still black). So as long as you don't modify the iPhone in your screenshot, you should be okay.
You can place promotional copy or violators beside the product images, not on top of them." Modifications include adding reflections, shadows, highlights, or graphic elements that appear to enter or come out of the product screen cropping, tilting, or obstructing any part of the images animating, flipping, or spinning the images or creating buttons or icons with a product image. Use Apple product images “as is” and without modification. References to multiple platforms and competing products can be made only in copy or with badges. "Feature Apple product images on their own in your communications, and don't include images of competing products. Their guidelines seem to be contradicting themselves.
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